Wäller Sport is the sports and lifestyle specialist in Altenkirchen in the Westerwald region, focusing on sports apparel, outdoor equipment, and especially bicycles and e‑bikes. The new Sports Arena offers approximately 3,900 m² of classic product range along with comprehensive workshop services. Since spring 2023, Wäller Sport has become a central destination for sports and cycling enthusiasts in the region who are looking for expert advice, variety, and service all under one roof.
GOLDSTEIN BRAND developed a 360° marketing package that includes strategic planning of the sales floor as well as the creation of the new corporate design, including visual merchandising and staging. This also encompasses the production and editorial design of the anniversary magazine for the opening.