For more than 15 years, we have been architects for Intersport. From concept development to planning, coordination and on‑site implementation, we design store construction, POS structures and visual merchandising — always with a focus on brand image, orientation and customer experience. In doing so, we further develop standard concepts, add creative accents and at the same time preserve the brand’s clear DNA.
For the Intersport International Company (IIC), we developed a small‑store concept for inner‑city locations: modular shops, clearly defined touchpoints and a coherent customer journey. Many of the significant and pioneering elements and structures were later adopted into today’s ISP store construction system.