At the Waterloo site in Belgium, an existing showroom was transformed as part of an extensive redevelopment into the new retail concept with integrated sales and service customer areas for BMW and MINI. As part of the Retail.Next implementation in the market, we accompanied the project from concept development through to execution, ensuring a consistently brand‑compliant realization.
At the end of the project, the final design refinement was achieved through the targeted integration of staging products and the precise presentation of the brand products. This resulted in a contemporary, high‑quality customer environment at the Waterloo location, bringing the brand identity to life in the space and offering an optimal sales and service experience.

Local architects:
Jacinto Architecture, Jean-Michel Basyn