The existing showroom was comprehensively transformed in line with the new BMW and MINI Retail.Next concept, creating modern sales and service customer areas.

The project served as a showcase for Retail.Next implementation within the market, setting a benchmark for future projects and providing a valuable reference for all stakeholders involved.

The scope of work included both concept development and implementation support, encompassing close collaboration with local partners from the initial planning stage through to project completion. Particular attention was given to the final detailing, including the integration of staging elements and the presentation of brand products in line with BMW and MINI standards.

A key aspect of the project was the seamless integration of the Retail.Next concept into the existing structures while carefully considering local conditions and specific site requirements. The result is a forward-looking customer environment that brings the BMW and MINI brand experience to life and serves as a model for future Retail.Next projects.

Local architects:
LAP Global Inc.