Conversion of one of the two existing branches to the new concept, including all three brands — BMW, MINI and BMW Motorrad — across both sales and service customer areas.
This project represents the first showcase benchmark of a Retail.Next implementation in the market and serves as a reference for future projects and all involved stakeholders. Our scope included concept development and implementation support, close collaboration with local partners, and guidance from initial concept through completion — including the final staging with branded product presentation. Retail.Next was integrated into the existing structures.
MINI: Development of a location‑specific concept based on MINI Retail Standards and the MINI design language.

Local architects:
Quoin S.r.l. engineering
STUDIO DE GIUSTI