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BMW Rome Appia

BMW APPIA ROME

Retail Design / Interior Design / Project Management

BMW APPIA ROME

Retail Design / Interior Design / Project Management

Location

Rome, Italy

Task

Renovation of Rome Branch 02

Client

BMW Italia S.p.A.

Status

Completed

Area

1425 m² BMW
475 m² MR
405 m² MINI

BMW APPIA ROME

Retail Design / Interior Design / Project Management

BMW APPIA ROME

Retail Design / Interior Design / Project Management

Location

Task

Client

Status

Area

Rome, Italy

Renovation of Rome Branch 02

BMW Italia S.p.A.

Completed

1425 m² BMW
475 m² MR
405 m² MINI

BMW APPIA ROME

Retail Design / Interior Design / Project Management

Conversion of one of the two existing branches to the new concept, covering all three brands — BMW, MINI and BMW Motorrad — across both sales and service customer areas.
Concept development and implementation support, close collaboration with local partners, and guidance from concept to completion, including the final staging with branded products and product presentation.
Integration of Retail.Next into the existing structures while retaining the local character.
MINI: Development of a location‑specific concept based on MINI Retail Standards and the MINI design language.

Local architects:
Quoin S.r.l. engineering
STUDIO DE GIUSTI

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