
BMW APPIA ROME
Retail Design / Interior Design / Project Management
BMW APPIA ROME
Retail Design / Interior Design / Project Management
Location
Rome, Italy
Task
Renovation of Rome Branch 02
Client
BMW Italia S.p.A.
Status
Completed
Area
1425 m² BMW
475 m² MR
405 m² MINI
BMW APPIA ROME
Retail Design / Interior Design / Project Management
BMW APPIA ROME
Retail Design / Interior Design / Project Management
Location
Task
Client
Status
Area
Rome, Italy
Renovation of Rome Branch 02
BMW Italia S.p.A.
Completed
1425 m² BMW
475 m² MR
405 m² MINI
BMW APPIA ROME
Retail Design / Interior Design / Project Management
Conversion of one of the two existing branches to the new concept, covering all three brands — BMW, MINI and BMW Motorrad — across both sales and service customer areas.
Concept development and implementation support, close collaboration with local partners, and guidance from concept to completion, including the final staging with branded products and product presentation.
Integration of Retail.Next into the existing structures while retaining the local character.
MINI: Development of a location‑specific concept based on MINI Retail Standards and the MINI design language.
Local architects:
Quoin S.r.l. engineering
STUDIO DE GIUSTI

















