On behalf of BMW AG, we are responsible worldwide for Retail Enabling Consulting within the international rollout and have been actively involved from the development of the new BMW retail concept “Retail.Next” through to its implementation. In this context, we advise internal and external implementation partners on a project-specific basis – from active involvement in concept development, layout and detailed planning to professional commentary and comprehensive implementation and quality support.
Our support is provided both digitally and on site and is based on continuous, close collaboration with BMW AG. Insights from around 300 to 400 projects per year for the BMW Group brands – BMW, MINI and BMW Motorrad – as well as the associated sub-brands BMW M, BMW i, Alpina and John Cooper Works flow directly into the optimization of standards, guidelines and processes.
In addition, we develop conceptual design principles, realize international pilot projects and showcases, and provide artistic supervision for detailing and quality definition. We conduct training for internal and external implementation partners via the Retail.DC training platform developed by Goldstein in cooperation with BMW AG, ensuring that knowledge is available consistently worldwide.
As part of our services for BMW M – BMW’s high-performance brand with strong motorsport DNA – we provide global design and product consulting in line with BMW M Retail Standards, adapt concepts to different locations and ensure quality in series implementation. Our special projects include, among others, the BMW M Showroom / Test Center at the Nürburgring.
For John Cooper Works, MINI’s performance sub-brand with motorsport DNA, we likewise provide global design and product consulting in accordance with JCW Retail Standards, adapt concepts to the respective locations and ensure quality throughout implementation.